6 Rules to Get Media Coverage for Your Achievements

6 Rules to Get Media Coverage for Your Achievements

Industry awards recognise outstanding professionals and organisations, providing a great boost for both personal and corporate brands. Fortunately, the recognition that comes with winning doesn’t need to stop at the conclusion of the award ceremony. With a little bit of planning and communication, you can leverage an award to capture lasting benefits to you and your organisation

The Value of Earned Media

The Value of Earned Media

Want to get your brand out there but don’t have a big budget to spend on expensive paid media advertising? Say hello to earned media.

How AI Will Disrupt Marketing

How AI Will Disrupt Marketing

AI promises to accelerate marketing, enabling marketing software that is autonomous and self-driving. Most importantly, it’s expected to make all your marketing tasks, like email acquisition significantly more effective. Here are four ways AI is set to disrupt marketing as we know it.

5 Steps to Successful Influencer Marketing

5 Steps to Successful Influencer Marketing

Influencer marketing is economical, highly targeted and effective, so it’s little wonder businesses both big and small are scrambling to work with influencers to market their products. We've listed 5 tips to help you kick start your influencer marketing campaign.

Why Influencer Marketing Works

Why Influencer Marketing Works

The typical customer views around 5,000 ads every day, so there’s little chance of these businesses getting through all the noise. How can they survive in this hyper competitive environment? The secret lies in influencer marketing.

How to Make Your Emails Stand Out in a Crowded Inbox

How to Make Your Emails Stand Out in a Crowded Inbox

Journalists receive hundreds of messages a day. Have you ever sent an email pitch to a journalist and received no response? Chances are they didn’t even open in the first place. Maximise your chances of standing out with these quick and easy steps.

How to Start a Blog from Scratch

How to Start a Blog from Scratch

So you’ve read our post on the benefits of blogging, and you want to set up your own blog, but you have no idea where or how to start. Luckily for you, we do. We’ll tell you exactly what you need to do to get started.

Why Entrepreneurs Should Blog

Why Entrepreneurs Should Blog

If you’re an entrepreneur, blogging may be the last thing on your mind. A long-term investment with no immediate payoff? I wouldn’t blame you if you hadn’t given a second thought to blogging, you’ve likely got piles of other tasks to get through. But often it’s precisely these long-term investments that make all the difference.

Time Saving Tools for Every Entrepreneur

Time Saving Tools for Every Entrepreneur

Time. When you’re a busy entrepreneur, there never seems to be enough of it. Whether it be finding ways to engage prospective customers, building relationships with the media, or promoting your products to the right audience, there’s always something new fighting for your attention.

Top 5 Tools to Boost Your Creativity

Top 5 Tools to Boost Your Creativity

Creativity is a critical skill for success in business - it’s the driving force behind innovation and problem solving. While not everyone is born with creative talent, we can all improve on our own creative abilities. Here are our top five tools to get the creative juices flowing.

1. Metaphorical thinking. It allows you to compare one problem with another problem to identify similarities between the two, and uncover new solutions and ideas.

2. Attribute listing. Great for product innovation, attribute listing is where you list as many attributes as you can for an object, consider the value of each attribute, and how you can modify it.

3. Post-It brainstorming. Best for group brainstorming sessions, post-it brainstorming involves team members silently writing ideas on Post-It notes, which are posted on a wall, before being shuffled and explored. 

4. Role play. A great way to inject fun into ideation sessions. Begin by choosing characters for team members to play, and then brainstorming in character. Select characters related to your problem to develop expert ideas, or choose a character totally different to find radically unique ideas.

5. Thinking hats. This involves using different types of thinking to stimulate ideation, before selecting the best to move forward. Each team member should select one hat to put on. Options include information, judgement, creativity, intuition, optimism, and logical thinking.